# The Arc Agency

> Australia's specialist marketing and events agency connecting building product suppliers with architects, interior designers and specifiers. Operating since 2000.

## What we do

The Arc Agency is the industry matchmaker for Australia's architecture, design and building sector. We connect building product suppliers with architects, interior designers and project specifiers through face-to-face events, CPD presentations, group product presentations, brand awareness campaigns and targeted marketing support.

We operate under two brands:
- **The Arc Agency** — offering marketing and sales support services to building product suppliers CPD Lunch & Learn sessions and product updates across Australia
- **The-Arc Events** — our events brand run events for product suppliers, showroom tours, bespoke events and CPD Webinar days, 

## Who we serve

### Building product suppliers
Manufacturers, distributors and brands seeking to increase product specification rates among architects and designers. We help suppliers boost brand awareness, reach decision-makers directly, and match their products to real construction projects.

### Architects, interior designers and specifiers
Design professionals seeking access to innovative building products, CPD-accredited learning, and trusted supplier relationships. All A&D services are free to attend.

## Key services

- The-Arc Exhibitions — face-to-face product events in major cities
- CPD-accredited presentations and webinar programmes (ArcCPD and ArcONDEMAND )
- Group product presentations at architecture and design firms
- Brand awareness campaigns targeting specifiers
- Lunch & Learn sessions
- Product update meetings
- Market research and specification marketing consulting
- Social media and email campaign support for suppliers

## Locations

Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, New Zealand

## Key statistics (2025)

- 5,540 The-Arc event attendees
- 697 firms booked for group presentations
- 11,865 project interest reports generated
- 1,500 product update meetings
- 1,005 ArcCPD Live Webinar attendees

## Key pages

- Homepage: https://www.thearcagency.com.au
- Supplier services: https://www.thearcagency.com.au/supplier-service-overview
- A&D services: https://www.thearcagency.com.au/ad-service-overview
- Events for suppliers: https://www.thearcagency.com.au/supplier-events
- Events calendar: https://www.thearcagency.com.au/2026-the-arc-events-calendar
- Success stories: https://www.thearcagency.com.au/supplier-success-stories
- Blog (ARChive): https://www.thearcagency.com.au/resources
- Contact: https://www.thearcagency.com.au/contact

## Brand language

- Preferred term for design professionals: "specifiers" (not customers)
- Preferred term for clients: "suppliers" (not vendors or exhibitors)
- The events brand is always written as "The-Arc" (with a hyphen)
- The agency is not a trade show — it is a specification marketing and events agency

## Founded

2000

## Website

https://www.thearcagency.com.au