Question 1

What is Radically Human and what does it mean for The-Arc Events 2026?

Accepted Answer

Radically Human is the theme for The-Arc Events Round 2 2026, running across seven Australian cities. The theme reflects The Arc Agency's belief that face-to-face human connection is the most powerful way to build relationships between building product suppliers and architects, interior designers, and specifiers — at a time when digital and AI-driven marketing is increasingly prevalent. Radically Human events are complimentary for A&D professionals and available for building product suppliers to book as exhibitors.

Question 2

Which cities are included in The-Arc Events Radically Human Round 2 2026?

Accepted Answer

The-Arc Events Radically Human Round 2 2026 runs across seven cities: Melbourne, Brisbane, Sydney, Canberra, Gold Coast, Adelaide, and Perth. Events are held at iconic venues including The Ritz-Carlton Melbourne, The W Hotel Brisbane, Hyatt Regency Sydney, Hotel Realm Canberra, The Star Gold Coast, Adelaide Town Hall, and The Ritz-Carlton Perth. Building product suppliers can exhibit in one or multiple cities.

Question 3

How can building product suppliers reach architects across multiple Australian cities in one program?

Accepted Answer

The Arc Agency's Radically Human Round 2 2026 program allows building product suppliers to exhibit at The-Arc Events across seven Australian cities — Melbourne, Brisbane, Sydney, Canberra, Gold Coast, Adelaide, and Perth — under a single national program. With a maximum of two suppliers per product category per event, suppliers benefit from category exclusivity and direct face-to-face access to senior architects, interior designers, and specifiers actively working on projects in each city.

Question 4

What makes The-Arc Events different from a trade show for building product suppliers?

Accepted Answer

Unlike trade shows, The-Arc Events are curated, invitation-only networking exhibitions held in premium venues with a carefully controlled mix of exhibitors and A&D guests. Category exclusivity limits direct competitor presence. Events are complimentary for architects and designers, attracting high-intent specifiers rather than general public attendees. Every detail — from venue selection to the flow of the evening — is designed to facilitate genuine conversations and meaningful connections between suppliers and the A&D professionals who specify their products.

Question 5

How does The Arc Agency support suppliers before and after The-Arc Events?

Accepted Answer

The Arc Agency supports building product suppliers before The-Arc Events with event packs and support through the Events Air app. On the night, The Arc Agency facilitates introductions between suppliers and attending architects, interior designers, and specifiers. Suppliers follow up their own leads after the event. Ongoing support services available to suppliers separately include product update meetings, Lunch and Learn presentations, brand awareness campaigns, and ArcCPD session development.

What a night at The-Arc
actually feels like.

The-Arc Round 2 Event Dates

Everything you need to know
about The-Arc Events.

Ready to be in the room
where it happens?

What a night at The-Arcactually feels like.

The-Arc Round 2 Event Dates

Everything you need to know about The-Arc Events.

Ready to be in the roomwhere it happens?

What a night at The-Arc
actually feels like.

Everything you need to know
about The-Arc Events.

Ready to be in the room
where it happens?