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65K+
Specifiers in our network
5,540
Arc Event attendees in 2025
697
Firms booked for presentations
11,865
Project interest reports in 2025
400+
Suppliers supported per year
25 yrs
Industry experience

What sets us apart

The specifier community trusts us.
That trust flows to you.

We're not a directory, an ad platform, or a database rental. We're a team of people who meet architects and designers every single day — and recommend your products by name.

Direct access to decision-makers

Most marketing puts your brand in front of the wrong people at the wrong time. Our network skews senior — over 70% of the specifiers we meet with and host at events are mid-to-senior level: the principals, project architects, and interior designers who actually make specification decisions on live projects.

70%+ mid-to-senior specifiers

National reach, local relationships

From Sydney to Perth, we have boots on the ground in every major market. Our specifier database reflects the full geographic spread of Australia's A&D industry, with deep roots in NSW, VIC, and QLD.

6 states covered

No lock-in. Real results.

We earn your continued business by delivering outcomes — leads, meetings, and specifications. Our services are structured to give you flexibility, so you can find what works before committing further.

Month-to-month options available

Every major market. Every state.

Our specifier database reflects the full geographic footprint of Australia's architectural and design industry — with strong representation in every major market.

65,000+ specifiers across Australia

NSW36%
VIC28%
QLD18%
WA8%
SA6%
ACT4%

Our services

Three ways to reach specifiers.
One trusted partner.

Choose one or combine all three. Each service creates a different kind of specifier touchpoint — from high-impact events to daily lead generation to direct firm presentations.

Service 01 — Lead Generation

Brand Awareness Campaign

Daily outreach to our specifier network — by phone, email, and in-person meetings. Our team recommends your products by name and delivers qualified project leads directly to you.

  • 10–15 qualified leads guaranteed per month
  • Clients average 30+ leads per month
  • Your brand recommended by name, every week
  • Detailed lead reports with project context
  • Month-to-month, no lock-in contract
Service 02 — Events

The-Arc Events

Australia's highest-attended specification events. Boutique, specifier-only exhibitions where senior architects and designers come to you. 30% year-on-year attendance growth.

  • National events across all major Australian cities
  • Over 80% of attendees are project decision-makers
  • Specifier-only: no other suppliers in the room
  • 30% year-on-year attendance growth
  • Full attendee list and lead reports provided
Service 03 — Education

Group Presentations & CPD

Present directly to specifiers at their firms. Whether an informal 15-minute product overview or a formal accredited CPD, we book the room, introduce you, and handle the admin.

  • Access to 600+ firms across Australia
  • Informal (15 min) or formal CPD (1 hr) formats
  • Full firm and attendee details after each session
  • Complimentary listing — pay only after you present
  • CPD accreditation supported

What clients say

The results speak plainly.

We have a truckload of leads to work through, and I will say we have been very impressed with the work Arc Agency has created for us.

Pentarch

The group presentations have been most beneficial to our company and have often resulted in product specification.

Geberit

We got more leads in a 2-hour Arc Event than we did in the whole 3 days at a comparable industry event.

Modinex

Common questions

Answers, upfront.

We connect building product suppliers with Australia's architectural and design community through three services: boutique specifier-only Events, a Brand Awareness Campaign (daily outreach generating 30+ qualified leads per month on average), and CPD Group Presentations to 600+ firms. We act as an extension of your sales and marketing team — introducing your brand to firms working on real projects.

Our engaged database covers over 65,000 specifiers across Australia, with strong representation in NSW (36%), VIC (28%), QLD (18%), WA (8%), SA (6%), and ACT (4%). These are opted-in, verified contacts — architects, interior designers, and project specifiers actively working in the industry.

Each lead includes the specifier's name, firm, contact details, project context, and their specific interest in your product — not a generic form fill. We guarantee 10–15 qualified leads per month; on average, clients receive 30+. Leads come from daily outreach by our team across phone, email, and in-person meetings with specifiers.

No. We work with more than 400 brands per year — from global manufacturers to emerging Australian suppliers entering the specification market for the first time. Our services are structured to deliver value at every stage of growth, with flexible options that let you see results before committing further.

Digital advertising reaches a broad audience passively. We create direct, active touchpoints with specifiers who are working on live projects right now. Our team recommends your brand by name in conversations with architects and designers every week — something no algorithm can replicate. We also provide lead-level intelligence, not just impressions or clicks.

Reach out through our contact form or call your nearest office — Sydney, Melbourne, or Brisbane. We'll start with a short conversation to understand your product category, target specifiers, and goals, then recommend the right service mix for where you are right now.

Ready to get your products specified?

Talk to our team about which service fits your goals, your category, and your market.

Talk to us today See success stories
See success stories