Building powerful connections that bring great designs to life.

We are the industry matchmaker connecting product suppliers with architects and designers.

PRODUCT SUPPLIERS

ARCHITECTS & DESIGNERS

Connecting and supporting Australia’s architecture, design and building industry.

The Arc Agency has been the trusted go-to for product suppliers and design professionals for over 20+ years. We’ve connected hundreds of Australia’s leading firms with relevant, innovative products from an exceptional selection of major and niche brands. And that’s just to start.

Source: NEW is an architectural, interiors and landscape campaign from The Arc Agency dedicated to presenting NEW products to Architects and Designers.

• Targeted and timely – 8-week campaign targeting architectural and interior design firms
  
  
• Guaranteed exposure – NEW product updates will take place daily with Architects & Designers Access Architects & Designers – working on current projects that require your NEW solutions.
  
  
• Build brand awareness – Reach hundreds of firms easily & put your NEW product front-of-mind with the decision-makers
  
  
• Open conversations – about your NEW products with specifiers
  
  
• Generate weekly project interest – through timely reporting of meetings conducted
  
  
• Exclusivity – non-competing. One supplier per product category

Source: NEW is an architectural, interiors and landscape campaign from The Arc Agency dedicated to presenting NEW products to Architects and Designers.

Human Connections!!! Face to Face Meetings

This is a face-to-face introduction of your products direct to architects and designers working on relevant projects and with a solid focus on sustainability. Unlike other forms of marketing, the program provides immediate brand awareness and project interest.

1. Launched in 2024 - Has your product been introduced to the market this year?
   
   
2. Lack of Awareness - Have your new products not yet received the necessary exposure among architects and designers for upcoming projects?

According to your brief, we present your products and brand regarding the specifiers, projects, and practices for which your products are relevant. The Source: NEW campaign focuses on specification professionals within committed firms working on relevant projects.

The Arc Agency has over 20+ years of relationships with these architects and designers through conducting daily forums within their practices. Our services include Brand Awareness, Lead Generation, Group Presentations, Exhibitions, Event Management, Market Research, Email Campaigns and more.

We will be meeting with 500+ architects and designers across the 8-week campaign.

The Arc Agency has over 20 years of relationships with these architects and designers through conducting daily forums within their practices. Our services include Lead Generation, Group Presentations, Exhibitions, Event Management, Market Research, Email Campaigns and more.

We will be meeting with 500+ architects and designers across the 8-week campaign.

The Arc Agency connects daily with hundreds of specification professionals. We have a robust architectural database and solid relationships with specification professionals, which have been established for over twenty years.

Within the industry, we conduct an average of:

• 750+ product update meetings per month
• 200+ group presentations per month
• 20+ online and face-to-face industry events yearly.
• 2 online national webinars yearly

Product update meetings are a time-efficient and educational way of discovering products and solutions in the industry. At our daily meetings, we find that 75% of specifiers are sourcing sustainable solutions. Source: Sustainable is the best way for specifiers to seek out these products.

20 non-competing product suppliers.

On average, we would present products from 5 suppliers. This is dependent upon the projects that the specifier is working on. The product presentations are customised to be relevant.

We provide you with a short questionnaire to complete about your sustainable product. You will provide us with 8-12 product/project images with the main sustainability attributes as well at how your product is fit for purpose and its competitive advantages outlined.

This is through a Zoom session.

What content does the product training cover?

We require an elevator pitch, key selling points, competitive advantages, and, of course, information on the sustainability of your products. This information is outlined in a short questionnaire.

6-8 representatives will be introducing your products daily

LISTEN to powerful product introduction conversations: HERE (1MIN); HERE (3MIN).

Through weekly reports that are emailed to your team. Examples

Our goal is to showcase your products and brand to architects and designers as part of the marketing and advertising process. The sales cycle in the building industry is lengthy, and we are just the initial step in this process.

We do guarantee your products will be seen and heard.

Source: New Guarantees at least 30+ project interest reports in 8 weeks . The interest is not capped, and our aim is to exceed your expectations by providing as much interest as possible throughout the campaign.

The average client in 2023 received 80+ leads across 3 states in 8 weeks.

We recommend that you follow up on project interest promptly through phone calls and by providing the requested information to the specification professional. Source: New generates brand awareness and interest; however, your sales team needs to nurture these conversations.

Yes, but it’s not as cost-effective. This campaign runs across the three main states: NSW, QLD, and VIC.

1. Complete a short questionnaire about your sustainable product
2. Provide 8-12 product/project images with the main sustainability attributes
3. Attend our Induction Session – to prepare you

Dulux Acratex utilised the Source campaign to launch to the broader market our recently released product range ‘Dulux Creativo Microcement’.  We saw this as a great opportunity to increase our brand awareness and to get our new product in front of as many designers as possible and the reaction and feedback have been well above expectations. Source and the Arc Agency have done a great job promoting our product range which would normally take our teams 6 months to cover.

Cameron O’Brien National Sales Manager Dulux

Supreme Heating couldn’t be happier with the results.  Our staff is almost overwhelmed. Given the specific target of this “Source: Sustainable” campaign, we’re driving about 50% of leads straight to sample requests. Linking our sustainable terrazzo products to real projects is the key. John Smithwick Director Concrete Collaborative We were at the pivot point where we were focused on expanding our reach to the people that in uenced design. We wanted to educate them on what we can offer to help create a more sustainable solution for their clients. Source Sustainable got us in front of the right people. We looked at it as a good pilot campaign to test the traction that we could achieve and it did that and more. Thank you to the ARC Agency. We will be back.

Veronica Neil Marketing Manager Supreme Heating

Kerakoll Insights from The Arc Agency have connected us with key potential clients, enabling us “Build Green” (Kerakoll) to supply green quality building materials to architects, interior designers, builders & developers. Identifying and matching compatible projects to our brand for strong growth and success, The Arc Agency has introduced us to valuable long-term client relationships with industry professionals and contributed to the success of our business.

Robert Rae General Manager Asia Paci c Green Build (Kerakoll)

Dolphin Solutions At Dolphin Solutions, we have found Arc Agency one of our best marketing strategies. the services are always rewarding; the Source: The sustainable campaign for us was a huge success. Thank you, Elsie and team, it is great working with you.

Edwin Fooks Director Dolphin Solutions

Source: NEW Architectural Campaign – 14 October to 6th December 2024

Target – Architectural & Interior Design Firms 
Coverage – Sydney, Melbourne, and Brisbane 
Duration - 8-week campaigns
Cost - $6,850 + GST   - 3 States 
Cost - $5,850 + GST   - 2 States 
Cost - $4,850 + GST   - 1 States