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Product Suppliers

Increase brand awareness and educate your target market

Powerful and efficient ways to promote your products and build valuable relationships with relevant architects, designers and project specifiers.

Partner with us to elevate your business

Completely flexible programs that tailor to your needs and budget. No membership fees, no contracts. Guaranteed results.

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Supporting
Sales

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  • Maximise your opportunities to get specified, saving time and resources.
  • Brand Awareness Campaigns
  • Source: Campaigns
  • Group Presentations
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Supporting
Marketing

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  • Expert support to refine, strengthen and communicate your marketing strategy.
  • Market Research
  • Social Media
  • Email Campaigns
  • Creative Branding
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Events

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  • Diverse and compelling experiences providing value to architects and designers.
  • The-Arc Exhibitions
  • National Formal CPD Webinars
  • Showroom Tours
  • Event Management
  • On-Arc Virtual Exhibits

Be seen by our network of architects and designers

We help you pinpoint firms working on real, current projects relevant to your brand.

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Supporting the industry’s leading brands since 2000

Hundreds of world-class brands have worked with us, including 3M, Dulux, BlueScope, Control4, CSR Building Products, Zip, Big Ass Fans, Egger, Holcim, Corian, Network Architectural, Somfy and many more.

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3M

Product Suppliers March—2025 Read

Zip

Product Suppliers March—2025 Read

Dulux

Product Suppliers March—2025 Read
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Nothing feels better than helping your business thrive

Supporting success and driving positive change across Australia’s architecture, design and building industry.

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ARChive

News and musings from the A&D industry.

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ARChive

News and musings from the A&D industry. View all

Book a Discovery Call

Book a 30-minute conversation with Nancy Attoh, Head of Growth. We'll explore your product category, target audience, and what meaningful access to Australia's A&D community looks like for your brand.

  • Understand how specification marketing applies to your product category
  • Get an honest view of event formats, reach, and A&D audience fit
  • Leave with a clear picture of what's possible — no obligation
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Nancy Attoh

Head of Growth — The Arc Agency


Frequently asked questions

Services for Product Suppliers.

What does The Arc Agency do for product suppliers?

The Arc Agency helps building product suppliers reach, connect with, and build lasting relationships with architects, interior designers, and project specifiers across Australia.


Our core services include Brand Awareness Campaigns, The-Arc Events, Showroom Tours, and CPD Services. We also offer supporting services including Specifier Market Research and Bespoke Campaigns — tailored to the specific goals of your business.

What kinds of companies does The Arc Agency work with?

We work with a broad range of building product suppliers — from niche and emerging manufacturers breaking into the specification market, through to large, established brands including Boral, CSR Building Products, Etex Group, Tarkett, Taubmans, Laminex, Dyson, Knauf, Hettich, and Zip. If your product is relevant to the built environment and you want meaningful access to architects, designers, and specifiers, we can help.

Are there membership fees or lock-in contracts?

No. Our programs are completely flexible — there are no membership fees and no contracts. You choose the services that make sense for your goals and budget, and you can scale up, step back, or try different approaches over time. We're focused on delivering results, not locking you in. 

How does The Arc Agency help us get in front of the right firms?

We help you pinpoint architecture and design firms working on real, current projects that are relevant to your product category. Rather than broad-reach advertising, our approach targets specifiers who are actively making product decisions — so your time and budget go toward genuine opportunities rather than blanket awareness.  

What is are CPD Lunch & Learns, and how does it work?

A CPD Lunch & Learn is an in-person product presentation delivered directly at an architecture or design practice — coordinated end-to-end by The-Arc Agency. We handle the scheduling and attendance confirmation, so your presenter arrives prepared and in front of the right people.

Sessions typically run around 60 minutes and are one of the most effective ways to build genuine relationships with specifiers. When architects and designers understand your product in depth, project conversations follow naturally.

What are The-Arc Events, and what's the value for suppliers?

The-Arc Events are flagship exhibitions held in design-rich settings across Australia, bringing together building product suppliers and a large, engaged audience of architects, designers, and specifiers in a relaxed, social environment.

For suppliers, the value is twofold. First, mass brand awareness — getting your product seen by a concentrated room of the right people in a single evening. Second, and more importantly, genuine relationship building. Architects and designers specify products from brands they know and trust, and The-Arc Events create the conditions for those relationships to form and grow naturally over time.

Every event is organised and promoted by The-Arc Agency, so you benefit from our established reputation and A&D community — without the overhead of running your own event.

Can The Arc Agency help with our marketing beyond just Brand Awareness and Events?

Yes. Beyond our core services, we offer Specifier Market Research to help you better understand your target audience, and Bespoke Campaigns tailored to your specific business goals. Whether you're launching a new product, refreshing your positioning, or looking to strengthen your presence in the specification market, our team can help.

What is a Brand Awareness Campaign, and what results can we expect?

A Brand Awareness Campaign is a structured, ongoing outreach program that keeps your brand consistently visible to the architects and designers most relevant to your business — specifically targeted to your project priorities, whether that's Commercial, Residential, Multi-Residential, Aged Care, Education, Hospitality, or other sectors.

Clients receive regular campaign reports — weekly and monthly — tracking activity and engagement across our network. Many of our long-term clients attribute new commercial projects and specification wins directly to the relationships built through these campaigns.

Does The Arc Agency offer digital or virtual options as well as in-person?

Yes. In addition to in-person presentations and events, we offer National Formal CPD Webinars — particularly effective for reaching architecture and design firms across multiple cities simultaneously, without the logistics of national travel.

We're also launching ArcCPD On Demand in 2026, giving suppliers a new way to extend their reach and keep their brand visible beyond a single session.

How does The Arc Agency's network compare to running our own sales outreach?

Getting consistent access to architecture and design firms through cold outreach is notoriously difficult — gatekeeping is high and specifiers are time-poor. The Arc Agency has spent over 25 years building trusted relationships with hundreds of firms across Australia. When we bring your product to them, it comes with our established credibility and through channels they already engage with, which is far more efficient than building that access from scratch.

What does 'guaranteed results' mean?

When we say guaranteed results, we mean we stand behind our programs. We don't just schedule a presentation and disappear — we confirm attendance, prepare firms in advance, follow up after sessions, and provide transparent reporting on activity. If something isn't working, we work with you to adjust the approach.

Can The Arc Agency help us if we're new to the Australian specification market?

Absolutely. Several of our supplier success stories involve brands that were relatively unknown to the A&D community before working with us. We can help with brand positioning and messaging, introduce you to the right firms in the right cities, and build momentum through a staged approach — starting with awareness and growing toward active specification relationships.

How do we get started?

The first step is a conversation with our team. We'll learn about your product, your target market, and your goals, then recommend the program mix that makes the most sense. There's no obligation — we're happy to walk you through what a realistic engagement looks like before you commit to anything.

Book a meeting with Nancy →