About Us | The Arc Agency

Q: How does The Arc Agency work?

The Arc Agency acts as your industry matchmaker, giving your brand direct access to an established network of architects, interior designers, and design professionals across Australia — through face-to-face The-Arc events, curated Lunch & Learn sessions, one-on-one product update meetings, and accredited CPD presentations. Rather than cold outreach or broad advertising, we create meaningful touchpoints between your brand and the specifiers actively working on live projects. Our team manages the relationships, the logistics, and the follow-through — so your sales and marketing teams can focus on converting the opportunities we create.

Q: Do I need to be based in Sydney or Melbourne to work with The Arc Agency?

Not at all. The Arc Agency operates nationally across Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra, with a presence in New Zealand too. Whether you're a major national brand or a niche supplier looking to break into new markets, we can connect you with architectural and design firms in the cities that matter most to your growth.

Human connection is the heart of what we do

Creators, makers, thought-leaders, advocates, learners, educators… you are our people. We know what makes you tick. Connecting you comes naturally to us. Achieving your vision is our dream too.

For over 20 years, The Arc Agency has been the trusted connector at the heart of Australia's architecture, design and building industry - bringing together the people who make great buildings happen.

We connect product suppliers with the architects, interior designers, and specifiers shaping Australia's built environment. Not through cold outreach or one-size-fits-all campaigns, but through genuine, curated, high-quality experiences that build lasting business relationships.

Two Worlds. One Agency.

For product suppliers

We open doors. We put your brand in front of the decision-makers who specify the products that go into real projects - efficiently, meaningfully, and with measurable results.

For architects & designers

We make discovery effortless. We surface the innovative products, forward-thinking brands, and expert knowledge you need to do your best work - without the noise.

What we do

We are Australia's foremost team of architectural marketing specialists, operating at the intersection of specification and design. Our services span:

The-Arc Events

Australia's premier B2B supplier-specifier events, run across Sydney, Melbourne, Brisbane, Adelaide, Perth and beyond. Our event series brings together hundreds of architects and designers with the brands building the future of Australia's built environment.

Lunch & Learn / Product Updates

Curated face-to-face and online product presentations that get the right suppliers in front of the right firms, efficiently.

ArcCPD

Accredited continuing professional development that helps architects and designers stay informed, inspired, and ahead of the curve.

Marketing & Sales Support

Strategic support for product suppliers looking to grow brand awareness, reach decision-makers, and match their products to real live projects.

A network that works — by the numbers

5,540 The-Arc event attendees in 2025

697 firms booked for Group Presentations

1,005 ArcCPD Webinar Attendees

11,865 Project Interest Reports generated

1,500 Product Update Meetings

How we show up

Always polished, never pretentious

We work with Australia's leading architectural firms and some of the industry's most respected brands. Our approach is warm, grounded, and genuinely inclusive — because the best connections happen when everyone feels welcome.

A deep respect for good design

We are fans of the industry we serve. We love the products we represent, we admire the work being done in studios and on sites across the country, and that passion drives everything we create.

Striving towards sustainability

We champion conscious and sustainable business practices — not as a box to tick, but because we believe a better industry is better for everyone.

Join your community of industry leaders who are ready to connect

We service an ever-growing network of architectural, design, landscaping firms as well as product suppliers.

20+ years of connections

For over 20 years, we've operated exclusively at the intersection of specification and design — a niche B2B environment that demands deep industry knowledge, trusted long-term relationships, and a genuine passion for Australia's built environment. Our national team spans Sydney, Melbourne, Brisbane, Adelaide, Perth and New Zealand, with the network and know-how to connect the right people at the right time.

A team of humans, dedicated to yours.

As a group of humans, we're anything but perfect. As a team of professionals, we strive every day to live our values: dedication to clients, honesty, excellence, transparency, togetherness, and enjoyment.

Led by Director Elsie Attoh and Managing Director Nancy Attoh, our national team brings together decades of hands-on experience in architectural marketing, events, client management, and operations. We are based across Australia with teams in Sydney, Melbourne, Brisbane, Adelaide, Perth, and New Zealand.

Elsie Attoh

Director

Nancy Attoh

Managing Director

Brooke Andrews

National Operations Manager

Debbie Morley

National Events Manager

Leanne Compton

Marketing Communications Manager

Forough Byabangard

National Client Account Manager

Katerina Novotna

Accounts Manager

Frequently asked questions

How does The Arc Agency work?

How does The Arc Agency work for product suppliers?

We act as your industry matchmaker. We give your brand direct access to our established network of architects, interior designers, and design professionals across Australia — through face-to-face The-Arc events, curated Lunch & Learn sessions, one-on-one product update meetings, and accredited CPD presentations. Rather than cold outreach or broad advertising, we create meaningful touchpoints between your brand and the specifiers actively working on live projects. Our team manages the relationships, the logistics, and the follow-through — so your sales and marketing teams can focus on converting the opportunities we create.

Do I need to be based in Sydney or Melbourne to work with The Arc Agency?

Not at all. We operate nationally across Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra, with a presence in New Zealand too. Whether you're a major national brand or a niche supplier looking to break into new markets, we can connect you with architectural and design firms in the cities that matter most to your growth.

How does The Arc Agency help architects and designers find new products?

Finding the right product for a project takes time your studio rarely has. The Arc Agency does the sourcing work for you — curating connections with innovative, relevant building product suppliers so you're not starting from scratch every time a new project brief lands. Through The-Arc events, Lunch & Learn sessions, and one-on-one product update meetings, we bring the suppliers to you in a format that respects your time and fits around your schedule. Every interaction is curated, not a trade show floor — so the products you encounter are relevant to the work you actually do.

Does The Arc Agency offer CPD accredited sessions for architecture and design firms?

Yes. Through ArcCPD, we facilitate accredited continuing professional development sessions delivered by expert product suppliers — covering topics relevant to current industry practice, building codes, materials innovation, and sustainable design. Sessions are available as in-studio group presentations, online webinars, and as part of our broader event program. In 2025 alone, more than 1,000 architects and designers attended ArcCPD webinars. If you'd like to arrange a CPD session for your firm, get in touch and we'll match you with the most relevant suppliers for your team's needs.