Our services are designed to sit alongside your internal sales team, not replace it. We handle the time-consuming groundwork of identifying interested firms, booking meetings, and generating qualified project interest, so your team can spend their time closing deals rather than chasing leads.

Our representatives meet with architecture and design firms every day to start conversations about your products and cultivate interest in your brand. When a firm shows genuine interest in a current project, we generate a project interest report and pass it to you, giving your sales team a warm lead backed by real context rather than a cold call.

Source Campaigns group products around a single, in-demand feature that architects and designers are actively searching for, such as Source: Sustainable, Source: NEW, Source: Fire Safe, or Source: Australian. If your product fits one of these criteria, it can be featured alongside other relevant brands to capture demand from specifiers looking for that specific quality.

We draw on our longstanding relationships with hundreds of architects, designers, and specification professionals across Australia to pinpoint the firms most likely to need your products. Rather than broad outreach, we target firms working on current, relevant projects, so every conversation starts with genuine relevance.

You'll receive project interest reports as they're generated, giving your sales team visibility on which firms are engaged and why. This means your team can follow up with context already established, rather than starting each conversation from scratch.

Sales Support is focused on generating and warming up direct project interest, through Brand Awareness outreach, Group Presentations, and Source Campaigns, so your team has qualified conversations to pursue. Marketing Support is more about broader brand visibility and positioning. Many suppliers combine both for a full-funnel approach.

A Brand Awareness Campaign is a structured, ongoing outreach program that keeps your brand consistently visible to the architects and designers most relevant to your business — specifically targeted to your project priorities, whether that's Commercial, Residential, Multi-Residential, Aged Care, Education, Hospitality, or other sectors.

Clients receive regular campaign reports — weekly and monthly — tracking activity and engagement across our network. Many of our long-term clients attribute new commercial projects and specification wins directly to the relationships built through these campaigns.

Getting consistent access to architecture and design firms through cold outreach is notoriously difficult — gatekeeping is high and specifiers are time-poor. The Arc Agency has spent over 25 years building trusted relationships with hundreds of firms across Australia. When we bring your product to them, it comes with our established credibility and through channels they already engage with, which is far more efficient than building that access from scratch.

Absolutely. Several of our supplier success stories involve brands that were relatively unknown to the A&D community before working with us. We can help with brand positioning and messaging, introduce you to the right firms in the right cities, and build momentum through a staged approach — starting with awareness and growing toward active specification relationships.

The first step is a conversation with our team about your product, your sales goals, and the kind of firms you want to reach. From there, we'll recommend a mix of Brand Awareness, Group Presentations, and Source Campaigns suited to your budget and timeline.
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