Having been in the industry since 2000, we have forged strong and valuable long-term relationships with these specification professionals, giving us the edge in helping brands achieve immediate market presence.
Project-Focused Database Development
We ensure maximised, targeted coverage with our database of tens of thousands of specifiers including architects, interior designers, landscape professionals, developers, builders and consultants.
Our experts identify the optimum target market for your brand, product or service. We have a proven track record of enhancing sales through compelling marketing and insightful promotional campaigns.
We provide expert representation of your products and services. Our face-to-face introduction of your brand supports your sales force by providing brand awareness, brand exposure and qualified leads. We identify opportunities with architects, interior designers, landscape professionals, developers, builders and consultants.
Products are introduced at meetings utilising high-impact imagery, samples and concise discussion of your brand’s major competitive advantages for the appropriate target market.
In a relaxed yet professional atmosphere, our targeted group presentations help deliver your product or service’s key benefits to the specifier’s business in the comfort of their offices.
These presentations enable your company representative to inform and educate an audience of specification professionals who are eager to know more about your product offering.
Marketing Material Distribution
Distribution of marketing material and literature to the right target audience is crucial. We update architectural practices’ libraries to ensure the delivery of relevant up-to-date promotional and technical information.
Boutique Events. Targeted Turnout. Maximum Leads.
We bring hundreds of specifications professionals to you in the one venue. We select inspiring spaces where architects, interior designers, landscape professionals, builders and developers can interact with your product. Our boutique format allows specifiers to engage with suppliers in in-depth conversations on current and upcoming projects.
The format doesn’t require an extensive display yet is highly effective in showcasing your brand and products. Our Lead Generation Events are held in Sydney, Melbourne, Brisbane, Adelaide and Perth and are:
- Non-competing product forums
- Attended by qualified specification professionals only
- Targeted to the architectural, interiors and landscape industry
- Project lead generationfocused in contrast to large trade shows
- Cost and time effective
Contact The Arc Agency today and see how
Reach out to one of our industry experts
your business can start benefiting!
One-on-one appointments with decision makers working on relevant projects
We facilitate face-to-face, one-on-one appointments through our extensive industry contacts, allowing clients to leverage our relationships.
Email and mail campaigns to a targeted audience
We distribute information to the appropriate target market via email (EDM) and direct mail campaigns using our extensive database of qualified specifiers. Our team oversees the development and delivery of email campaigns and hard copy printed material along with all creative requirements and ongoing support.
Placing your brand centre stage
Our powerful event management service amplifies your product and showroom launches. We make a lasting impression on attendees, exposing your business to key decision makers and shining the spotlight on your product.
Access to our extensive qualified database of specifiers means you can choose the audience in attendance at your launch event, maximising its impact. Our event management services includes:
Qualified database access + Introduction to key attendees + RSVP management + Creative direction + Invitation design + Venue selection + Catering + Presentation + Guest speakers + Coordinating all logistical elements of the event.
Feedback from the architectural community on your product
We conduct key research projects for a broad cross-section of companies in the industry. These include customer surveys, focus groups, marketing audits and customer analysis.
They are conducted through qualitative opinion-based research to determine the perception of your product or range. Our research provides valuable data for analysing your product and market.
Marketing material with impact
The way in which you present your business is crucially important – your brand image and ultimately sales rely on it.:
In collaboration with Stephen Busuttil Design, we offer a wide range of creative design services and corporate branding tools, ensuring your marketing material is architecturally appropriate and engages the specification market. These include
Brochure design + Email campaigns + Sales presentations + Website design + Corporate branding.
Quality legal services for the building and construction industry
In collaboration with Legal Made Easy (LME), we provide legal services for businesses in the building industry. LME provides quality legal advice and representation to clients on areas including:
Building and construction + Employment + Contracts + Business law + Commercial disputes + Insolvency and bankruptcy + Land and environment + Commercial leases + Compliance + Insurance + Tax.
Brands we’ve worked with
Carter Holt Harvey
CSR Building Products
Austral Bricks & Masonry
Street Furniture Australia
PGH Bricks & Pavers
Concrete Colour Systems
PGH Bricks & Pavers
Allen Jack + Cottier
HDR Rice Daubney
McConnel Smith & Johnson
Bligh Voller Neild Architects
City Of Sydney Projects
Jackson Teece Chesterman Willis
BVN Donovan Hill
Conrad Gargett Riddel
Fender Katsalidis Architects
Peddle Thorp Architecture
Conybeare Morrison & Partners
Noel Bell Ridley Smith & Partners
Brewster Hjorth Architects
Turner & Associates
HBO & EMTB
Silver Thomas Hanley
The Buchan Group