1. General
1.1 This Privacy Policy details how The Arc Agency collects and uses your personal information.
1.2 The Arc Agency will collect, use, disclose, store, secure and dispose of your personal information in accordance with the relevant law.
2. Personal Information
2.1 Personal information is information or an opinion about an individual who is identified or reasonably identifiable, including name, address, phone number, email address, financial or credit card details and other information.
3. Collection
3.1 The Arc Agency collects personal information including via its website, cookies, and communications.
3.2 When The Arc Agency collects personal information, we will, where practicable and reasonable, explain why the information is being collected and how it will be used, such as in this policy.
4. Notification
4.1 The Arc Agency will take reasonable steps to notify you of certain matters, such as the purposes of collecting your personal information, in this policy for instance.
4.2 Where you have provided us with personal information whilst using one of The Arc Agency's services or products, we will be entitled to use or disclose that information in accordance with the law, any agreed terms, this policy and any permission or consent you have given, whether express or implied.
5. Anonymity
5.1 The Arc Agency provides you with the option of dealing with us anonymously or through a pseudonym, when calling or emailing us to enquire about our services and products, for example.
5.2 If you choose to deal with us anonymously or using a pseudonym, this may limit your access to our services or products, or how we can interact with you and respond to your requests, due to impracticability or requirements under the law, which require us to identify you, for example.
6. Cookies
6.1 The Arc Agency uses cookies to improve your experience on the website, including understanding how you use the website, keeping you signed in, remembering your site preferences, and giving you locally relevant content.
6.2 When you visit The Arc Agency website, we may collect your information automatically through cookies or similar.
6.3 There are two types of cookies, first-party cookies are created by the site you visit, and third-party cookies are created by other sites, which own some of the content, like ads or images, that you see on a webpage you visit.
6.4 The Arc Agency may use a mix of first-party and third-party cookies.
6.5 The Arc Agency website uses the cookies for the following purposes:
a) Recognising users on The Arc Agency website and remembering previously selected preferences, including your preferred language and location.
b) Collecting information about your visit to The Arc Agency website, content viewed, links followed and information about your browser, device, and IP address.
c) Sharing limited aspects of this data with advertising partners and third parties for advertising purposes, meaning that when you visit another website, you may be shown advertising based on your browsing patterns on The Arc Agency.
7. Use
7.1 The Arc Agency collects your personal information for the primary purpose of:
a) providing services to you,
b) expanding and enhancing our products and services,
c) performing accounting and administrative functions,
d) processing and managing accounts, including collection,
e) meeting contractual obligations and enforcing terms and conditions,
f) responding to enquiries and investigating complaints,
g) preventing, detecting, investigating, or otherwise addressing any use of our products or services of your information for suspected illegal activities including payment fraud or identity fraud,
h) communicating with you,
i) internal reporting, and
j) marketing.
7.2 The Arc Agency may also use your personal information for secondary purposes related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure.
7.3 Using your personal information for a primary purpose or secondary purpose may include communication via email, phone, SMS, or mail, or other methods of communication, or making you aware of new products, services, or opportunities available, or providing services, including on credit basis.
7.4 If any stated primary purpose in this policy is determined to not be a primary purpose for any reason, then it will be deemed to be a secondary purpose, to the extent permitted by law.
7.5 You may unsubscribe from our marketing or mailing lists at any time, by contacting us in writing.
8. Third Parties
8.1 Where reasonable and practicable, The Arc Agency will collect your personal information from you.
8.2 In circumstances where The Arc Agency may be provided with information from third parties, we will take reasonable steps to ensure that you are made aware of the information received.
8.3 The Arc Agency may provide your personal information to third parties, in the course of providing services to you or fulfilling contractual obligations, as required by law, or where you have provided consent.
8.4 The Arc Agency does not guarantee website links, information, data, or policies of third parties.
9. Disclosure
9.1 The Arc Agency may disclose your personal information to third parties, including overseas recipients, where notification is provided to the use or disclosure, or where required or authorised by law.
9.2 By agreeing to this policy, you agree to such disclosure.
9.3 The circumstances in which The Arc Agency may disclose your personal information, including to a third party entity which is not in Australia or an external territory, includes but is not limited to the following, to the extent permitted by law:
a) For the purposes of securely storing the data on a third party's remote server.
b) As part of outsourcing technological or administrative projects.
c) For The Arc Agency's benefit, service, or advantage.
d) To service providers, agents, or contractors engaged by The Arc Agency, including in the provision of services or in relation to accounts.
e) To business partners.
f) To law enforcement and other government agencies.
g) As required or permitted by law.
h) Where you have provided your consent to such disclosure.
9.4 You may elect to opt-out of disclosure of your personal information to third parties at any time in writing, noting that opting out may affect the ability of The Arc Agency to provide services to you.
9.5 Overseas recipients are likely to include The Arc Agency contractors in the Philippines.
9.6 Before The Arc Agency makes any cross-border disclosure of your personal information to a region without comprehensive data protection laws, we will take such steps as are reasonable in the circumstances to ensure that the overseas recipient does not breach this policy.
10. CPD Sessions and Showroom Tours
10.1 If you attend an ArcCPD Live session, a Group Presentation CPD session (whether delivered online or face-to-face), or a showroom tour facilitated by The Arc Agency, we may share your contact details (including your name, email address, job title, and organisation) with the relevant presenting supplier(s), host venue, and/or CPD accreditation body.
10.2 This information is shared for the purposes of issuing CPD attendance certificates, enabling the relevant supplier to follow up with you regarding the content, products, or services presented, and maintaining accurate attendance records for accreditation and reporting purposes.
10.3 We take reasonable steps to ensure your information is only used for these purposes, in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).
10.4 If you do not wish for your information to be shared in this way, please contact us prior to attending. Please note this may affect your ability to receive a CPD attendance certificate.
11. Event Exhibitor QR Code Scanning
11.1 If you attend a The-Arc Event and allow your attendee QR code to be scanned by an exhibitor or partner, we will share your contact details with that third party, and you may be contacted by them after the event.
11.2 Your personal information will then be handled by that third party in accordance with their own privacy policy and data handling practices.
11.3 The Arc Agency is not responsible for how your information is managed by third parties once it has been shared in this way. You are under no obligation to have your QR code scanned.
12. Government Identifiers
12.1 We will not use or disclose any government identifier of you, such as your driver licence number, unless reasonably necessary to verify your identity for the purposes of providing our products and services.
13. Security
13.1 Personal information is stored in a manner that reasonably protects it from misuse, loss, unauthorised access, modification, or disclosure.
13.2 The Arc Agency seeks to ensure that personal information held by, or for, the company is:
a) stored on secured servers in controlled facilities if in electronic form,
b) archived in secure filing systems if in hard copy form, and
c) only accessible by authorised personnel, whether in electronic or hard copy format.
13.3 When your personal information is no longer needed for the purpose for which it was obtained, The Arc Agency will take reasonable steps to destroy it, or permanently de-identify your personal information.
13.4 Most of your personal information is, or will be, stored in client files and kept by The Arc Agency for a minimum of 7 years.
14. Marketing
14.1 The Arc Agency may use the personal information we collect from you to identify products and services that you may be interested in or thought to be relevant to you, and then use direct marketing communications to let you know about these products and services.
14.2 If you have agreed to receive marketing, you may opt out at any time.
15. Access
15.1 You may access the personal information The Arc Agency holds about you, and update or correct it, with some exceptions, such as if The Arc Agency is not authorised or required to permit this under the law.
15.2 If you wish to access your personal information, please contact The Arc Agency in writing.
15.3 The Arc Agency will not charge any fees for your access request but may charge an administrative fee for providing you a copy of your personal information.
15.4 To protect your personal information, The Arc Agency may require identification from you before releasing the requested information.
16. Accuracy
16.1 The Arc Agency will take reasonable steps to ensure your personal information is accurate, complete, and up to date.
16.2 If you find that your personal information held by The Arc Agency is not up to date or is inaccurate, please advise as soon as practicable so we can update your records.
17. Other Websites
17.1 The Arc Agency website may contain links to other websites.
17.2 This policy applies to The Arc Agency website, and not to other websites.
17.3 If you visit other websites, please consider reading the policy on those websites.
18. Complaints
18.1 If you have any questions about this policy or the information held about you, please email:
a) accounts@thearcagency.com.au, or
b) elsie@thearcagency.com.au
18.2 Should you wish to report a complaint or feel that The Arc Agency has not addressed your concern, you may contact the Office of the Australian Information Commissioner.
19. Severability
19.1 If any clause of this policy is found to be unlawful or invalid, it will be separated from the rest of this policy, which will remain valid to the extent permitted by law.
20. Changes
20.1 The Arc Agency reviews its policy and places updates on its website.
21. Updates
21.1 The Arc Agency reviews its Privacy Policy regularly and places updates on its website.
21.2 Last updated: 22 June 2026.
