“We didn’t have a lot of experience targeting architects and designers...”
“Back in 2016, Network Building Supplies was predominantly a trade supplier to the interior fit-out market, so we didn’t have a lot of experience targeting architects and designers. We tried our best but drastically lacked experience and personnel.
We soon realised our trade-focused brand was not appealing to the architectural market, so we sought help from The Arc Agency.
Their solution was to develop a secondary brand for us, focused on architectural solutions for the architecture and design market. Network Architectural was born.
The Arc Agency assisted us with the brand strategy, and designed a new website, logo and marketing collateral. They helped us gain brand recognition by introducing our new Network Architectural brand to their huge community of architecture firms, with whom they have strong working relationships.
The Arc Agency became a true business partner to us, providing advice on marketing strategies and designing our marketing literature when required.
We exhibited at The-Arc Events and they even designed our exhibition stand, helping us achieve far greater presence than if it were left up to us.
In 2019, in the wake of the Grenfell Tower fire, Mitsubishi developed a brand-new non-combustible core for their Aluminium Composite Panels – a world first. The Arc Agency helped us launch this new, innovative and fire-safe product to the Australian market.
They also helped us in 2021 when we took on the exclusive distribution of Durlum, a leader in metal ceilings and integrated lighting solutions, and recently again with OWA, a leader in mineral fibre ceiling tiles.
The Arc Agency has delivered on every promise with the same professionalism and passion that they are known for throughout the industry.
In conceiving Network Architectural, they have created a recognisable brand that appeals to architects and designers, assisting us in increasing our presence in that sector.
Without them, we would not have achieved the results and market penetration that we have today.”
Services engaged by Network Architectural: Market Research; Creative Branding (Brand Development); Brand Awareness Campaign; Email Campaigns; The-Arc Exhibitions; CPD Day Webinar.