Building powerful connections that bring great designs to life.

We are the industry matchmaker connecting product suppliers with architects and designers.

PRODUCT SUPPLIERS

ARCHITECTS & DESIGNERS

Connecting and supporting Australia’s architecture, design and building industry.

The Arc Agency has been the trusted go-to for product suppliers and design professionals for over 20 years. We’ve connected hundreds of Australia’s leading firms with relevant, innovative products from an exceptional selection of major and niche brands. And that’s just to start.

Source: Sustainable is an architectural, interiors and landscape campaign from The Arc Agency dedicated to presenting sustainable products to Architects and Designers who have declared a commitment towards net zero carbon.

• Targeted and timely – 8-week campaign targeting firms that have declared their commitment to sustainability
• Guaranteed exposure – sustainable product updates will take place with Architects & Designers Access Architects & Designers – working on current projects that require your sustainable solutions.
• Open conversations – about your sustainable products with specifiers
• Generate weekly project interest – through timely reporting of meetings conducted
• Build brand awareness – Reach hundreds of firms easily & put your product front-of-mind with the decision-makers
• Exclusivity – non-competing. One supplier per product category

The Arc Agency will present sustainability-focused products to NSW, VIC, and QLD architects and designers. The product update meetings are prescheduled appointments that take place face-to-face or online.

Architects, Interior Designers, Builders and Landscape professionals who have declared a commitment to Net Carbon Zero design by 2030 . Australian architectural firms have pledged to reduce carbon footprint in projects. Over 1190+ architectural and design firms https://au.architectsdeclare.com/

Human Connections!!! Face to Face Meetings

This is a face-to-face introduction of your products direct to architects and designers working on relevant projects and with a solid focus on sustainability. Unlike other forms of marketing, the program provides immediate brand awareness and project interest.

Buildings account for nearly 40% of energy-related carbon dioxide (CO2) emissions. Architectural firms globally and locally across Australia are focused on addressing this climate and biodiversity issue. As such, architectural practices are committing to architecture that aims to decarbonise the built environment to net zero carbon by 2030.

1. Responsible Materials – No use of hazardous materials or depletion of natural resources
2. Minimal Impact Disposal – Can be or is reused, repurposed, recycled or composte
3. Efficient Life-Cycle – Small carbon footprint, social and economic benefits, useful and durable, minimal waste
4. Ethical Production – Low environmental impact and ethical labour

Over 1100+ Australian architectural practices have committed to designing sustainable buildings. The firms that have made this declaration can be found on architectsdeclare.com.au

According to your brief, we present your products and brand regarding the specifiers, projects, and practices for which your products are relevant. The Source: Sustainable campaign focuses on specification professionals within committed firms.

The Arc Agency has over 20 years of relationships with these architects and designers through conducting daily forums within their practices. Our services include Lead Generation, Group Presentations, Exhibitions, Event Management, Market Research, Email Campaigns and more.

We will be meeting with 500+ architects and designers across the 8-week campaign.

The Arc Agency connects daily with hundreds of specification professionals. We have a robust architectural database and solid relationships with specification professionals, which have been established for over twenty years.

Within the industry, we conduct an average of:

• 750+ product update meetings per month
• 200+ group presentations per month
• 20+ online and face-to-face industry events yearly.
• 2 online national webinars yearly

Product update meetings are a time-efficient and educational way of discovering products and solutions in the industry. At our daily meetings, we find that 75% of specifiers are sourcing sustainable solutions. Source: Sustainable is the best way for specifiers to seek out these products.

20 non-competing product suppliers.

On average, we would present products from 5 suppliers. This is dependent upon the projects that the specifier is working on. The product presentations are customised to be relevant.

We provide you with a short questionnaire to complete about your sustainable product. You will provide us with 8-12 product/project images with the main sustainability attributes as well at how your product is fit for purpose and its competitive advantages outlined.

This is through a Zoom session.

What content does the product training cover?

We require an elevator pitch, key selling points, competitive advantages, and, of course, information on the sustainability of your products. This information is outlined in a short questionnaire.

6-8 representatives will be introducing your products daily

LISTEN to powerful product introduction conversations: HERE (1MIN); HERE (3MIN).

Through weekly reports that are emailed to your team. Examples

"Our goal is to showcase your products and brand to architects and designers as part of the marketing and advertising process. The sales cycle in the building industry is lengthy, and we are just the initial step in this process.

We do guarantee your products will be seen and heard.

Source: Sustainable Guarantees at least 30+ project interest reports in 8 weeks . The interest is not capped, and our aim is to exceed your expectations by providing as much interest as possible throughout the campaign.

The average client in 2023 received 80+ leads across 3 states in 8 weeks.

We recommend that you follow up on project interest promptly through phone calls and by providing the requested information to the specification professional. Source: Sustainable generates brand awareness and interest; however, your sales team needs to nurture these conversations.

Yes, but it’s not as cost-effective. This campaign runs across the three main states: NSW, QLD, and VI.

1. Complete a short questionnaire about your sustainable product
2. Provide 8-12 product/project images with the main sustainability attributes
3. Attend our Induction Session – to prepare you

Dulux Acratex utilised the Source campaign to launch to the broader market our recently released product range ‘Dulux Creativo Microcement’.  We saw this as a great opportunity to increase our brand awareness and to get our new product in front of as many designers as possible and the reaction and feedback have been well above expectations. Source and the Arc Agency have done a great job promoting our product range which would normally take our teams 6 months to cover. Cameron O’Brien National Sales Manager Dulux

Supreme Heating couldn’t be happier with the results.  Our staff is almost overwhelmed. Given the specific target of this “Source: Sustainable” campaign, we’re driving about 50% of leads straight to sample requests. Linking our sustainable terrazzo products to real projects is the key. John Smithwick Director Concrete Collaborative We were at the pivot point where we were focused on expanding our reach to the people that in uenced design. We wanted to educate them on what we can offer to help create a more sustainable solution for their clients. Source Sustainable got us in front of the right people. We looked at it as a good pilot campaign to test the traction that we could achieve and it did that and more. Thank you to the ARC Agency. We will be back. Veronica Neil Marketing Manager Supreme Heating

Kerakoll Insights from The Arc Agency have connected us with key potential clients, enabling us “Build Green” (Kerakoll) to supply green quality building materials to architects, interior designers, builders & developers. Identifying and matching compatible projects to our brand for strong growth and success, The Arc Agency has introduced us to valuable long-term client relationships with industry professionals and contributed to the success of our business. Robert Rae General Manager Asia Paci c Green Build (Kerakoll)

Dolphin Solutions At Dolphin Solutions, we have found Arc Agency one of our best marketing strategies. the services are always rewarding; the Source: The sustainable campaign for us was a huge success. Thank you, Elsie and team, it is great working with you. Edwin Fooks Director Dolphin Solutions

Target - Architectural & Interior Design Firms
Coverage - Sydney, Melbourne and Brisbane

Duration - 8-week Campaigns

Cost - $6,850 + GST - 3 States
Cost - $5,850 + GST - 2 States
Cost - $4,850 + GST - 1 State

• Source: Sustainable - 19 Feb - 12 Apr 2024
• Source: NEW   - 29 Apr - 21 Jun 2023
• Source: Interiors - 8 Jul - 30 Aug 2024
• Source: Fire Safe - 8 Jul - 30 Aug 2024
• Source: Sustainable - 16 Sep - 1 Nov 2024
• Source: NEW - 2024 - 14 Oct - 6 Dec 2024