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Product Suppliers

Make your best impression

Refine your message, elevate your brand assets and learn valuable market insights with our expert marketing support.

Grow with us

Only use the services you need

Completely customisable marketing services that tailor to your needs and budget. Everything is executed on a per-project basis, meaning no contracts or ongoing fees.

Invaluable feedback and insights direct from your target market

Market
Research

Conduct surveys and focus groups with hand-picked segments of our network. Evaluate brand health, propositions, competitors and future products. Make more insightful business decisions.

Grow with us
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suppliers-market-research

Smarten your strategy to engage your community and build relevant connections

Social
Media

Refine, focus and elevate your social media activity to enhance your broader marketing goals.

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suppliers-social-media

Polish your digital communication to send the right message

Email
Campaigns

Helping you design, develop and deliver carefully tailored email campaigns to highly targeted segments of our vast community.

Grow with us
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suppliers-email-campaigns

Architecturally focused creativity for your marketing and sales materials

Creative
Branding

Sometimes, a visual refresh is all it takes for architects and designers to see your brand in a whole new light.

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Industry-specific expert services to elevate your brand

Whether you have your own in-house marketing gurus or not, our specialist support will add immense value.

Refine communication

Make the right impression on your target audience via your social media, email campaigns and digital presence.

Learn more
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Gain insights

Arm yourself with valuable feedback and analysis to make informed decisions on future products, brand direction and other business decisions.

Learn more
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Shift your brand image

Give your creative assets a makeover to make them more appealing to architects and designers.

Learn more
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03

Refine communication

Make the right impression on your target audience via your social media, email campaigns and digital presence.

Learn more
supplier-supporting-marketing-slider-01
01

Gain insights

Arm yourself with valuable feedback and analysis to make informed decisions on future products, brand direction and other business decisions.

Learn more
supplier-supporting-marketing-slider-02
02

Shift your brand image

Give your creative assets a makeover to make them more appealing to architects and designers.

Learn more
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03

“We have been fortunate to have The Arc Agency support us as we developed a new brand strategy. Through a consultative research project, to develop the brand name and style – Elsie and her team have provided valuable guidance in establishing our new identity, logo, and website. Further use of The Arc Agency's services includes brand awareness campaigns, online brand presentations, and participation in The Arc Agency's exclusive events. On our own, we would never have achieved the high level of quality and exposure that Elsie and her team have provided in a relatively short time frame. We greatly appreciate their ongoing commitment to supporting us every step of the way!”

Greg von Einem

National Marketing Manager

Linkware Australia

“I’ve worked with The ARC Agency as a partner for various social media and branding projects, most recently The ARC events. Elsie and the team are endlessly professional with a lot of experience, and a relentless focus on generating positive ROI for us as a client. I always enjoy working with the ARC Agency and look forward to more projects and events together!”

Phil Nankivell  
Decorative Product Manager AU/NZ  
Surteco Australia

“The Arc Agency assisted us with a brand strategy and designed a new website, logo and marketing collateral. They helped us gain brand recognition by introducing our new Network Architectural brand to their huge community of architecture firms, with whom they have strong working relationships. Without them, we would not have achieved the results and market penetration that we have today.”

Clint Gavin

National Business Development Manager

Network Architectural

SUCCESS STORIES

Supporting the industry’s leading brands since 2000

Hundreds of world-class brands have worked with us, including 3M, Dulux, BlueScope, Control4, CSR Building Products, Zip, Big Ass Fans, Egger, Holcim, Corian, Network Architectural, Somfy and many more.

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3M

Zip

Dullux Feature Image

Dulux

Somfy

Holcim

Egger

Safetyline Jalousie

Big Ass Fans

Network Architectural

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Book a Discovery Call

Book a 30-minute conversation with Nancy Attoh, Head of Growth. We'll explore your product category, target audience, and what meaningful access to Australia's A&D community looks like for your brand.

  • Understand how specification marketing applies to your product category
  • Get an honest view of event formats, reach, and A&D audience fit
  • Leave with a clear picture of what's possible — no obligation
NA

Nancy Attoh

Head of Growth — The Arc Agency

Frequently asked questions

Services for Product Suppliers.

What kind of marketing support does The Arc Agency offer suppliers?

We offer four core services: Market Research, Social Media, Email Campaigns, and Creative Branding. Each is delivered on a per-project basis, so you can pick and choose whichever combination suits your current goals and budget, with no contracts or ongoing fees.

What does the Market Research service involve?

We conduct surveys and focus groups with hand-picked segments of our architect and designer network to evaluate brand health, propositions, competitors, and potential new products. It gives you direct, invaluable feedback from your actual target market to inform bigger business decisions.

Do you write and design email campaigns for us?

Yes. We help design, develop, and deliver carefully tailored email campaigns to highly targeted segments of our community, so your message reaches the specifiers most relevant to your product rather than a generic list.

What's included in Creative Branding support?

Creative Branding covers architecturally focused creative work for your marketing and sales materials, from a broader brand strategy through to visual assets. Sometimes a visual refresh is all it takes for architects and designers to see your brand in a new light.

Do we need our own in-house marketing team to use these services?

No. Our specialist support adds value whether you have in-house marketing expertise or not. Some clients use us to extend an existing team's capacity, others rely on us for the marketing function entirely.

Can you help with a full brand strategy, not just individual campaigns?

Yes. Beyond individual services like social or email, we've supported suppliers through complete brand strategy work, including brand naming, identity, logo, and website development, drawing on research direct from our architect and designer community.

How is Marketing Support different from Sales Support?

Marketing Support focuses on refining your message, brand assets, and market insights, things like research, social, email, and creative. Sales Support is more about direct outreach to generate and warm up project interest with architects and designers. Many suppliers use both together for a complete approach.

How do we get started with marketing support?

The first step is a conversation with our team about your brand, your current marketing setup, and where you need the most support. From there, we'll recommend which services, whether that's research, social, email, or creative branding, make the most sense for you. Book a discovery meeting with Nancy →