Dos and Don'ts: Compelling Sales Pitches for Architects and Designers

DO: Utilize data to determine what will capture architects' interest. Use Instagram and Pinterest to share inspirational images, projects, and examples of your products. Analyze the performance of these images to inform your decisions effectively.

DON'T: Overwhelm architects with technical details. While providing a summary is important, focus on clearly communicating where architects can access these details at their convenience.

DO: Invest in high-quality photography, graphic design, and well-presented documents. Architects value good design and neglecting this may lead to a loss of interest and respect. If your company doesn’t already have a suite of presentation templates, it could be a good idea to hire a professional to set some up.

DON'T: Arrive empty handed. Always have samples available, and perhaps consider bringing along some treats to sweeten the deal - if you don’t know the area that you’re in, research the spots that all the locals love.

DO: Identify the most critical quality of your product. Whether it's colour options for paint or functionality for wall paneling, ensure that this quality is clearly communicated to architects and designers to capture their attention and get to the point effectively.

DON'T: Forget to be genuinely helpful. Be prepared to assist with specific project questions. Your willingness to help will leave a lasting impression.